(UPDATE) It has finally happened. The moment I had been waiting for.
Since K-Pop started taking over the Philippines (and the world for that matter), I had been waiting for the time when I'll see billboard of top K-Pop stars particularly endorsing Bench. Why Bench? Well, if you recall, during the heyday of "Meteor Garden," Bench signed the popular Taiwanese star Jerry Yan to endorse its brand. The brand started a "Bench Yan" campaign. Whether you like it or not, that campaign proved extremely successful for the brand which sold "Bench Yan" shirts (and I am sure other things) like hotcakes.
Fast forward to 2012 and Bench proves anew that they are in tune with the pulse of the youth by signing two of the most popular K-Pop stars in the country--Super Junior's Donghae and Siwon. To mark their 25th anniversary, Bench has gone K-Pop!
There is no doubt that signing on Super Junior members is the best way to go since Super Junior is the most popular K-Pop stars in the Philippines withRead More »from Local clothing brand goes K-Pop