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Music to go, the legal way

Let he who is without sin cast the first stone. Rare is the guy who hasn't bumped into anyone who gets his music absolutely free with just one click of a mouse button. Yes, a music pirate can just be a few steps away from you.

Illegal music downloading has become as common as owning a celfone. And why not? You don't even have to leave the house to get your music instantly, and for free.

All you have to do is search for your favorite artist or song and voila! The song, or artist is yours for the taking without you shelling out a single centavo.

You can even share the illegal music with friends and flog the music industry to death with the heavy blows of piracy.

Quiapo baratillos are also there for incorrigible music pirates who want to cash in on cheap CDs that ruin a CD player and increase the population of illegal music vendors to the nth power.

Sure, times are hard and we need to save. But should it be at the expense of the music producer or record company taking its last gasps of air?

Raymond Diyco doesn't think so. MCA Music Inc's sales manager is offering a solution that combines the convenience of a celfone with the guilt-free pleasure of enjoying all kinds of music the legal way.

"It's like buying 10 albums for free. The music — local and foreign — are all inside the WAP (Wireless Application Protocol) site . All you have to do is choose from the thousands of available songs," he describes Cherry Music, a value-added service for Cherry Mobile users.

Diyco also announced that the music phone has 4,000 songs in the data base, or P4,000 worth of music downloads, available for free.

The idea is to put all the artists in MCA Music Inc.'s vast collection inside one mobile phone. You're talking of the likes of Taylor Swift, Justin Bieber, the Black Eyed Peas, Jennifer Lopez, Maroon 5, Rihanna, Jessie J, Lady Gaga, Jon Bon Jovi, Abba and Andrea Bocelli, to that of Jim Paredes, Chicosci, Nyoy Volante, Tanya Markova, Richard Poon, Urbandub, Kris Lawrence and others.

Music lovers get to download up to 80 free songs from MCA artists. It's a smorgasbord of sound calculated to bring music lovers to seventh heaven.

Jim Paredes, Miguel Escueta, Tanya Markova, Sabrina, 1:43, Tricia Garcia and Miggy Chavez of Chicosci — MCA Music artists all — showed how much they welcome this CD-to-phone technology by showing up at the Republiq in New World Resorts Hotel, where the marriage between the top recording company and the innovative mobile company was held.

Since this is one marriage that has the blessings of a top recording outfit, the event should urge other artists to create more, collaborate more and do other things that will make the music industry weather the crisis staring at it in the face.