′2012 MAMA′ to be aired in 85 countries for 2.3 billion viewers

Watch out, because this year′s Mnet Asian Music Awards (MAMA) may be coming to your TV set.

The 2012 MAMA, which is set to take place on November 30, will be aired in 85 countries across the world including Korea and Hong Kong, targeting more than 2.3 billion viewers.

This will be made possible with the help of Hong Kong′s TVB, China′s biggest channel Hunan TV and the international channel FIC (FOX International Channels) as media partners. The channels will relay the event live to a total of 16 countries including America, Japan, Taiwan, Singapore and Australia, and air a recorded version sometime later in 69 countries including France, Finland, Greece, the Netherlands, the Arab Emirates and Bangladesh.

Outside of these channels, 20 online platforms such as Global Mnet.com will make 2012 MAMA available everywhere else.

The coverage marks the biggest amount for a Korean program. Last year′s MAMA was aired across 20 countries and 13 online platforms.

Executive secretary Seo Hyun Dong, who is in charge of 2012 MAMA, said, "This year′s MAMA will be aired live in main channels across Asia. This year′s amount of coverage has expanded compared to last year′s, as it′s started to reach out to Europe, South America and even the Middle East. As if to prove MAMA′s increased influence and the growth of K-Pop, many overseas channels showed interest in the event."

He added, "This doesn′t only mean that MAMA will be aired in more countries, but also that MAMA has opened up a new way to share Korea and Asia′s songs and their cultures to the world."

2012 MAMA will take place on November 30 in Hong Kong.

Photo credit: CJ E&M

Reporter : Erika Kim (sangeunerika@cj.net)
[Any copying, republication or redistribution of www.enewsworld.com's content other than for personal uses is expressly prohibited without prior permission from enewsWorld. Copyright infringement is subject to criminal and civil penalties.]

[Hot News You Should Know]
- [Photo] Big Bang Heads to Hong Kong for ‘2012 MAMA’
- ‘Iris 2’ Production Kicks Off Filming in Hungary
- [MAMA] D-2 Rankings: B.A.P, TVXQ and K.Will Hold On to Top Spots for Another Day
- [Video] Kara’s Goo Hara Calls ZE:A’s Im Si Wan her ‘Secret Love’ in New MV
- Jang Keun Suk Releases ‘Just Crazy’ Album in Korea