Artist in profile: Lorde

Young artist Lourde grabbed the attention of music fans and bloggers in her native New Zealand back in 2012 and now she's back with a new single and a forthcoming EP. 

Who? 
Born in New Zealand in 1996, Ella Yelich-O'Connor, better known by her stage name Lorde, caused a massive buzz in her native country when she released her debut EP, "The Love Club," for free download on Soundcloud in December 2012. The EP was downloaded over 65,000 times and her single from the EP, "Royals," went first to the number one spot then to double platinum in New Zealand. The EP was described as "the start of something very special indeed" (New Zealand Herald), "incredible" (You Ain't No Picasso) and "refreshing and powerful" (The Record Stache).

The young singer/songwriter is now back with a new track called "Tennis Court," taken from her forthcoming EP of the same name, and is looking certain to become one of 2013's biggest alt. superstars.

Why the buzz?  
"Tennis Court," which on June 7 took Lorde into the Hype Machine's most blogged artists chart, looks set to catapult Lorde, who can already count celebrity blogger Perez Hilton among her admirers, into the mainstream international consciousness. The track has received nearly blanket rave reviews from the indie music press. The track was described as "a work of dirty pop mixing the organic with sparse electronic beats" by Flying With Anna, while The Ripe said it "pays homage to Lorde's phenomenal voice and employs the strong electronic elements established ni The Love Club."

The star herself, about whom actually very little is known other than the image presented in her short but so far flawlessly managed career, is also winning over the music press. Hand Clap Movement sees "Tennis Court" bringing her wider levels of fame, writing, "The 16 year old New Zealand pop chanteuse rides the heavy electronic background to a tee, making it so easy to see how big this young star will be," and the Line Of Best Fit describes Lorde as a "teenage rising star."

What to listen to? 
Lorde's forthcoming EP drops July 22 via Universal, and the single of the same name can be streamed at soundcloud.com/lordemusic/tennis-court, while the B-side, a cover of the Replacements' "Swingin' Party," is available at soundcloud.com/lordemusic/swingin-party. Her debut EP, "The Love Club," can either be streamed via Lorde's website at lorde.co.nz or via Soundcloud at soundcloud.com/lordemusic/theloveclub

Where to see? 
Lorde's mysteriously sparse site currently has no dates listed, but keep an eye on the rising pop star's social media presence for tour announcements and other news: Facebook (facebook.com/lordemusic); Twitter (@lordemusic), Instagram (instagram.com/lordemusic) and Tumblr (lordemusic.tumblr.com).


tb/kc

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