Chito Roño: SRR XIV has an apocalyptic feel

Chito Roño is reducing the usual blood and gore – at least as far as his latest horror film, “Shake, Rattle and Roll XIV (SRR): The Invasion” is concerned.

As the first and only director to handle all three SRR episodes since the horror franchise made a bow  in the 1984 Metro Manila Filmfest, Roño wants to think out-of-the-box for today’s digital generation.

“The episodes (`Pamana’, `Unwanted’ and `Lost Command’) are story-driven.  They’re family-oriented.  Hindi kailangan kumakain ng tao,” he relates in a press conference at Imperial Palace Suites.

This time, he’s focusing on an end-of-the-world scenario, giving the film an apocalyptic feel.

[Related: Herbert: Shake, Rattle and Roll XIV role has nothing to do with politics]

Handpicked writers

The award-winning director convinced Ricky Lee to emerge from his semi-retirement and write the “Pamana” episode, which centers on family members who inherit an uncle’s comics, filled with horror creatures the come to life to haunt them.

Roño also handpicked the multi-awarded Roy Iglesias to write the “Unwanted” episode, where Vhong Navarro and Lovi Poe play victims of a mall tragedy.  Rody Vera, who like Lee and Iglesias, has a Palanca award to his name, was Roño’s choice for the third and last episode, “Lost Command,” a tale of evil soldiers who undertake a military operation.

Is Roño expecting “SRR XIV” to be a hit like his previous horror films, “Patayin sa Sindak si Barbara”, “Spirit Warriors 1 & 2”, “Feng Shui”, “Sukob”, “Bulong” and Vilma Santos’s “The Healing”?

He dismisses the thought at once. No, he replies.   He doesn’t think of box-office results when he makes a film.

He just gives his all in every film he does.  He may have the reputation of being a strict, exacting director.  But Roño is proud of the fact that he is hands-on and pays attention to the film’s minutest detail.

“I work hard, even in the promoting the film,” he declares.

That’s the secret of his success.


Other stories on Yahoo!

Kylie Padilla's other artistic side
Alessandra de Rossi vows to leave showbiz 'soon'
Cristalle Henares reveals breakup with Azkal boyfriend

Loading...

Editor’s note:Yahoo Philippines encourages responsible comments that add dimension to the discussion. No bashing or hate speech, please. You can express your opinion without slamming others or making derogatory remarks.

  • Thousands truckin' to Chicago for final Grateful Dead shows
    Thousands truckin' to Chicago for final Grateful Dead shows

    CHICAGO (AP) — The Grateful Dead is closing the lid on its storied half-century of concerts this weekend in Chicago, where a museum has captured the band's prankster heart by displaying its artifacts, skeletons-and-roses iconography included, in the shadow of a world-famous dinosaur. …

  • Reelz rescues Miss USA pageant, dropped by NBC in Trump flap
    Reelz rescues Miss USA pageant, dropped by NBC in Trump flap

    LOS ANGELES (AP) — The Miss USA pageant, left without a TV home following blowback against co-owner Donald Trump over his comments on Mexican immigrants, has been rescued by the Reelz channel. …

  • District attorney declines to file charges against Diddy
    District attorney declines to file charges against Diddy

    LOS ANGELES (AP) — The Los Angeles County district attorney's office declined Thursday to file felony charges against Sean "Diddy" Combs for a confrontation last month at the University of California, Los Angeles, where his son plays football. …

  • Reigning Miss Universe rebukes Trump for his migrant remarks
    Reigning Miss Universe rebukes Trump for his migrant remarks

    BOGOTA, Colombia (AP) — The reigning Miss Universe says Donald Trump, the beauty pageant's owner, was "hurtful and unfair" in his comments about Mexican migrants. But Paulina Vega of Colombia says she isn't giving up her crown. …

  • Rapper Sean Combs avoids assault charges in UCLA kettlebell incident
    Rapper Sean Combs avoids assault charges in UCLA kettlebell incident

    Rapper Sean "P. Diddy" Combs will not face assault charges stemming from an incident involving a kettlebell weight at the University of California, Los Angeles, Los Angeles city officials said on Thursday. Combs, 45, was arrested on charges of assault with a deadly weapon last month by campus police, and held in jail. Media reports said Combs was involved in an altercation with UCLA's football coach at the campus' athletic facility. …

  • Tiffani Thiessen's Baby Boy!
    Tiffani Thiessen's Baby Boy!

    And baby makes four! "Saved By The Bell" alum Tiffani Thiessen and husband Brady Smith welcomed their second child, a boy, on Wednesday. …

  • Comic-Con International to stay in San Diego for now, spurning L.A.
    Comic-Con International to stay in San Diego for now, spurning L.A.

    Comic-Con International will remain in San Diego through 2018, despite an effort by the city of Los Angeles to attract one of the world's top conventions for comic books and pop culture, officials said on Thursday. Its roots date back to a 1970 event in San Diego that drew 300 attendees. Comic-Con had previously only committed to staying in San Diego until 2016, and there had been concerns among city officials that it could move to Los Angeles or Anaheim in Orange County. …

  • Florida Georgia Line's Tyler Hubbard weds in Idaho
    Florida Georgia Line's Tyler Hubbard weds in Idaho

    NASHVILLE, Tenn. (AP) — Tyler Hubbard of the country duo Florida Georgia Line has tied the knot. …

  • Beyonce's unretouched L'Oreal photos only latest in her long history of Photoshop controvers …

    Beyonce's unretouched L'Oreal photos only latest in her long history of Photoshop controvers …

    Celebrity News - Fri, Feb 20, 2015 1:47 AM PHT
    Beyonce's unretouched L'Oreal photos only latest in her long history of Photoshop controvers …

    Beyonce’s #Flawless image is embroiled in controversy once again. On Wednesday, a web site called The Beyonce World leaked 224 allegedly raw photos of the musician. The images showed Bey in full makeup for the 2013 L’Oreal ad campaign — but with the kinds of “imperfections” we all have — beauty marks, bumps, creases. In the wake of Cindy Crawford’s unretouched photos, the images have been praised by critics of a beauty industry that sets impossibly high standards, standards that Queen Bey …

  • Taylor Swift reveals ‘Style’ video

    Taylor Swift reveals ‘Style’ video

    omg - Sat, Feb 14, 2015 12:14 AM PHT
    Taylor Swift reveals ‘Style’ video

    The 25-year-old released the video for her third cut from platinum selling album 1989. …

  • My mother-in-law’s personal encounter with the pope

    My mother-in-law’s personal encounter with the pope

    Write Away - Wed, Jan 28, 2015 2:29 PM PHT
    My mother-in-law’s personal encounter with the pope

    For my mother-in-law Mrs. Elsa Yrastorza Yuzon, flying and soaring in the skies is part of her normal routine. But it reached new heights when Pope Francis boarded Shepherd One. …