Chloé joins the digital fashion revolution

See by Chloé has joined the digital fashion revolution by streaming its first ever catwalk show.

The French label made its Paris Fashion Week debut with a runway presentation shown exclusively online via KDC’s Digital Fashion Show platform this morning.

Fashion experts from all over the world watched the brand’s Fall/Winter 12 offering in a pre-recorded show which described every outfit in detail and name-checked every model.

The collection itself stayed within the realm of the brand’s popular feminine, casual chic.

Delicate silk tops, sheer blouses and flowing dresses in white and pastel colours dominated the virtual runway.

The second section of the show played with interesting textures in the form of bouclette jumpers, shearling jackets and quilted denim.

Parisian design duo Dévastée remained true to their trademark macabre sense of humour with a monochrome black and white palette.

Capes, shirt dresses and oversized jumpers were printed with smiley ghosts and friendly skulls, adding a cartoon element to the offering.

While most of the silhouettes remained sleek and simple, a number of ballooning silk dresses added interest to the offering.

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