Cosmetics, time for black premium line


[by Kim Hye ji / translated by Kang Jung yeon] Beauty brand is releasing black premium line these days. With luxurious packaging and larger capacity, black label line is gaining popular.

Black label means high quality products made with high quality material and higher price product in fashion industry. It originally meant black label on the clothes. However, few brand started put the black label on the name of the product, as a way to show luxurious brand image. 

Black label cosmetics promote its luxurious by containing high quality ingredients and using the name black label. With brand is making its differentiation strategy with which product?

Giorgio Armani, CREMA NERA Extrema
Mizon, Black Snail All-in-one Cream
Dr. Jart+, Black Label+ BB Cream

Giorgio Armani, CREMA NERA Extrema

Extrema has anti-aging effect. It is two times stronger than vitamin E. It protects skin from skin cells from active oxygen and sunray. It protects the skin cell and makes the skin vital. By restoring skin cell, it promotes the collagen production and effective on improving wrinkles.

Mizon, Black Snail All-in-one Cream

With African black nail mucous which can survive the harsh environment, it works better. With 27 different black power solution it gives synergy effect and makes the skin firm. It also has a skin brightening effect that it makes the skin firm and bright.

Dr. Jart+, Black Label+ BB Cream

They have four label; black, blue, silver, and pink. People can choose BB cream which fits one’s skin type. Black label BB cream is for dry rough mix combination skin types it making the skin look silky and healthy.

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