Fashion films of the week: Lifetime, Prada, Hunger

Fashion goes sci-fi, a perfume ad from top indie filmmakers and Coco Rocha for Hunger are this week's top fashion videos.

Lifetime 

Canadian brand Lifetime Collective found an innovative way to show off their latest Spring/Summer 2013 collection, with a 5-minute sci-fi adventure shot on location in Thailand, and written and directed by Jesse Savath, Trevor Fleming and Nathan Drillo. 

Starring Cody Rawlinson, indie photographer Aiya Feldman and Hunter Fleming, and featuring music by Brasstronaut and Plearn Promdan, the film plays around with time and space, while exploring some of the Asian destination's most lavish backdrops. 

https://vimeo.com/62758071

Prada Candy L'Eau 

We're huge fans of cult indie filmmakers Wes Anderson and Roman Coppola, so we were understandably excited when we first heard they would be teaming up to direct a commercial for Prada's Candy L'Eau fragrance.

After a number of teasers, the final three-and-a-half minute version was revealed this week, starring Léa Seydoux as the titular Candy, and Peter Gadiot and Rodolphe Pauly as 'Jules et Jim' style love-rivals and best friends. As expected it's a tongue-in-cheek Nouvelle Vague feast of fun. 

http://youtu.be/OnsXlxYiH6c

Hunger TV

Coco Rocha was dressed up in Roberto Cavalli's Spring 2013 collection for a new video for famed fashion photographer Rankin's Hunger magazine. The Canadian model moves to a rock 'n' roll beat in this colorful two-minute short. 

http://youtu.be/U2cbTI8aTmQ

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