First look at the 2013 Campari calendar starring Penelope Cruz

Alcohol brand Campari unveiled November 13 its new calendar starring Penelope Cruz in photographs by Kristian Schuller. The brand has printed 9,999 copies of its limited-edition 2013 calendar, which will ship worldwide.

The calendar presents the star in a variety of red outfits ranging from couture-worthy gowns to a snappy raincoat and bathing suit, photographed in diverse settings including a casino, boudoir and café terrace.

The theme of the calendar for 2013 is "Kiss Superstition Goodbye" and includes traditional omens such as black cats, the number 13, open umbrellas and a bird in a house, broken mirrors and walking under ladders.

Previous editions of the Campari calendar have featured actresses like Jessica Alba and Milla Jovovich.

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