Alcohol brand Campari unveiled November 13 its new calendar starring Penelope Cruz in photographs by Kristian Schuller. The brand has printed 9,999 copies of its limited-edition 2013 calendar, which will ship worldwide.
The calendar presents the star in a variety of red outfits ranging from couture-worthy gowns to a snappy raincoat and bathing suit, photographed in diverse settings including a casino, boudoir and café terrace.
The theme of the calendar for 2013 is "Kiss Superstition Goodbye" and includes traditional omens such as black cats, the number 13, open umbrellas and a bird in a house, broken mirrors and walking under ladders.
Previous editions of the Campari calendar have featured actresses like Jessica Alba and Milla Jovovich.