Hennessy marks 250th anniversary with traveling exhibit and rare collector's blend
After China, Russia, and the US, Hennessy will bring their 250th anniversary world tour -- a traveling art-slash-tasting exhibit -- to South Africa this month. But for cognac fans who won’t have the chance to attend the official and glitzy events, the luxury brand has released a rare collector’s blend to mark the occasion for $600.
To make the commemorative blend, master blenders used eaux-de-vie ranging in age from 15 to 35 years, and aged it for five years in specially crafted barrels, stored at ground level on near the banks of the river Charente in Cognac, France.
The result is a cognac that’s rich and expressive on the nose, with aromatic tones that range from bitter orange and freshly grated nutmeg, to licorice, dried peppermint leaf, and saffron, says Hennessy.
The finish is said to be nuanced with “spicy complexity.”
Since March, Hennessy has made stops in Guangzhou, Moscow, Toronto and New York on a traveling world tour aimed at promoting the brand.
For the exhibit, the brand tapped modern multidisciplinary artists such as Charles Sandison, Pierrick Sorin, Anton Corbijn, Tony Oursler and Xavier Veilhan to reinterpret the brand’s history and legacy through video, light, sculpture and photos.
Its most recent stop was in New York. Next, the tour visits the Circa Gallery in Johannesburg in August, before ending in Paris at a secret location in September.
Each limited edition, 1-liter bottle of Hennessy 250 Collector Blend retails for $600 and comes in a gift box with a copper metallic surface.
