Xbox 360 owners can now dress up their avatars in a selection of My Little Pony-themed hoodies and backpacks, with multicolored Rainbow Dash appearing as a premium-priced digital pet.
Hooded sweatshirt designs themed after Applejack, Fluttershy, Pinkie Pie, Rainbow Dash, Rarity and Twilight Sparkle are available for male and female Xbox 360 Avatars, each priced at 160 Microsoft Points (approx. $2).
A pink-on-white men's backpack and pink-on-pink female backpack check in at 240 MS Points ($3) while the animated Rainbow Dash pet costs 320 points ($4), in line with pricing across the Xbox 360 Marketplace.
As such, they offer an opportunity for fans of "My Little Pony: Friendship is Magic" to express their appreciation for the franchise's latest incarnation, whether they be young or old, and a cheap laugh for others with a few spare points rattling around in their Xbox Live accounts.
All fifteen avatar items can be found via the Xbox 360 console's marketplace tab or through the xbox.com website.
An official "My Little Pony: Friendship is Magic" video game surfaced in late 2012 for iOS and Android devices, while fans created "Fighting is Magic," which has won the support of "FiM" creative director Lauren Faust but will now feature original characters after legal objections were raised by Hasbro.