Twenty-million pesos is the largest prize money at stake so far in a reality TV show in the Philippines. And TV5's upcoming "Artista Academy is giving that away for “Artista Academy”, whose Best Actor and Best Actress will go home with P10-M each as his/herprize
But how does a P10-M Best Actor or Best Actress look like?
"Hindi ko alam but personally I'm very excited," replied Wilma Galvante, former Senior Vice President of GMA7 who now heads the Asian Academy of Television Arts (AATA) where the 16 chosen candidates will be trained to vie for the coveted title and corresponding cash prize.
Wilma is experienced in talent searches like the late Bert "Tawa" Marcelo and Pilita Corales' "Bagong Kampeon" that produced Regine Velasquez.
She described "Artista Academy" as a cut above other "artista searches" not only because of the money involved.
Good looks and schooling
"Masarap mag-produce ng isang talent search. Nakakatuwa ito kasi lalabas dito ang isang artistang fulfilled," shared Wilma.
"Ibibigay mo sa kanila ang stature ng isang movie star. They cannot have that if they don't also have the resources.Bibigyan mo ng good looks and schooling."
"Artista Academy" is deemed as the only reality-based talent competition that offers "real artista training" in a legitimate school of television arts. The 16-candidates aged 16 to 22 will undergo an intensive curriculum-based training at the AATA to become certified professional actors.
The 16 finalists are automatically AATA scholars and their training will be under the best minds in the showbiz industry like director Joel Lamangan, songwriter Louie Ocampo and Georcelle Dapat of G Force, a most sought after choreographer in showbiz. The finalists will interact with other TV professionals and celebrities.
Wilma said the huge sum of money for the winners would be their "start-up" money for their respective acting careers. The money, she explained, can buy a condo unit and a car for the winner’s commutes to shootings or tapings. The network contract also guarantees winners work and exposure via TV5 shows. At the same time, their schooling in AATA continues.
“Artista Academy” is directed by Mac Alejandre and hosted by Cesar Montano and Marvin Agustin.
Cesar is the show's live Exam Presenter and will be seen every Saturday, the show’s live performance night. Marvin is the reality host who will share the "drama" behind each finalist’s weeknight. Sitting in as Live Exam critics every Saturday night are Lorna Tolentino and Gelli de Belen.
SANTA MONICA, Calif. (AP) — In an hour-long comedy set, Trevor Noah hit the kind of social satire notes to be expected of Jon Stewart's "Daily Show" heir. …