Hype rises for Tidal ahead of music service announcement

Jay Z's music streaming service Tidal received public displays of social network support from a number of famous names ahead of a more detailed March 30 announcement.

Kanye West, Beyoncé, Rihanna, Madonna and Nicki Minaj were among the music industry notables to switch their profile pictures to teal, to signal boosting conversation around the #TIDALforALL hashtag.

Premium quality streaming is expected to come in at $20 a month, with lossy audio at $10, and a deal structure that is believed to be more favorable for artists have won it early support from a number of high profile personalities.

Further information is expected from 5pm EST.