The iPhone is the most popular smartphone in the US

Record sales of the iPhone 5 have given the company a 48.1% share of the US market but Android is still more popular in Europe.

The data, published this week by Kantar Worldpanel ComTech, shows that while Android is a very close second with 46.7% of US smartphone users, Apple could be on course to pass the 50% mark if the momentum it has generated with its latest handset continues.

Dominic Sunnebo, global consumer insight director at Kantar Worldpanel ComTech, comments: "The last time we saw iOS overtake Android in the US was when the iPhone 4S was released and Apple managed to retain its lead for three consecutive periods. This time we predict that Apple will beat its previous high of 49.3% and achieve its highest ever share of the US smartphone market within the next two periods."

Customer loyalty

Although new features, such as 4G connectivity and a larger screen, have both played a part in the iPhone's success, the figures reveal that existing customer loyalty has played an equally important role in helping Apple to wrest the top spot back from Android, as 62% of its sales so far have come from existing customers upgrading to the latest Apple handset. Just over one in 10 sales (13%) have come from customers switching from Android while 6% of sales were to ex-Blackberry owners.

As Sunnebo explains: "Apple has always managed to maintain loyalty levels far above the competition, and this has clearly played a part in driving sales of its new device. An impressive 92% of existing Apple owners in the US said they will choose an iPhone the next time they upgrade. While loyalty is clearly key, it is also important to make sure that new customers are attracted to your brand. With roughly 60% of US iPhone 5 sales coming from existing customers and 40% from new consumers, Apple is achieving this at the moment -- a clear sign of the strength of the brand in the US marketplace."

Android leads abroad

However, outside the US, where network carriers are less inclined to supplement the high cost of a smartphone handset in order to attract customers to their data plans, Android has managed to retain its number-one position, boasting 81.7% of sales in Spain and 73.9% of sales in Germany. Apple's share of the German market fell by 5.1 percentage points year-on-year. Over the past 12 weeks alone, almost a quarter of German smartphone sales have been of Samsung Galaxy SIII handsets.

In Italy, Nokia continues to perform well and the company has seen strong sales of its Lumia 610 (the country's fourth best-selling phone) and Lumia 800 (Italy's seventh most popular handset over the past 12 weeks), giving Microsoft's operating system an 11.7% market share -- its highest in Europe.

Loading...

Editor’s note:Yahoo Philippines encourages responsible comments that add dimension to the discussion. No bashing or hate speech, please. You can express your opinion without slamming others or making derogatory remarks.

  • 'Furious 7' speeds ahead of the competition
    'Furious 7' speeds ahead of the competition

    LOS ANGELES (AP) — Even in its debut weekend, Kevin James's "Paul Blart" sequel couldn't outpace "Furious 7." …

  • Bobby Brown Says Bobbi Kristina Is 'Awake'
    Bobby Brown Says Bobbi Kristina Is 'Awake'

    Could Bobbi Kristina Brown be on the road to recovery? Bobby Brown seemed to hint on Saturday that daughter Bobbi Kristina may be on the upswing after being found face down and unresponsive in a bathtub in January. …

  • Julio Iglesias to receive honorary degree from Berklee
    Julio Iglesias to receive honorary degree from Berklee

    BOSTON (AP) — Julio Iglesias and three other prominent music industry figures will receive honorary degrees from Boston's Berklee College of Music at its commencement next month. …

  • Blake Shelton: nominee, host and Lambert cheerleader at ACMs
    Blake Shelton: nominee, host and Lambert cheerleader at ACMs

    ARLINGTON, Texas (AP) — Blake Shelton may be going into the Academy of Country Music Awards as a host, performer and two-time nominee, but he has another priority: being a cheerleader. …

  • 'Star Wars: Rogue One':Director Talks New Details
    'Star Wars: Rogue One':Director Talks New Details

    New details about the first "Star Wars" Anthology film, "Rogue One," have been revealed! The film's director, Gareth Edwards, gave fans at the "Star Wars" Celebration their first glimpse and new details about the Felicity Jones-starring movie. The film, set between "Revenge of the Sith" and a "New Hope" (Episode III, but before Episode IV, and "closer to Episode IV") will focus on how the rebels steal The Death Star plans. "A rogue band of resistance fighters unite for a mission to steal the …

  • Miley Cyrus Wears Pasties To Honor Joan Jett
    Miley Cyrus Wears Pasties To Honor Joan Jett

    Oh, Miley – you do you, girl! Miley Cyrus was on hand to perform with/introduce Joan Jett at the icon's Rock and Roll Hall of Fame induction ceremony on Saturday, and the 22-year-old did her thing when it came to fashion. "I'm going to start off this induction with the first time I wanted to have sex with Joan Jett," Miley began, before launching into a story about smoking pot with Joan before an appearance on "Oprah Live!" in 2011. …

  • 'Star Wars: Rogue One': New Details!
    'Star Wars: Rogue One': New Details!

    New details about the first "Star Wars" Anthology film, "Rogue One," have been revealed! The film's director, Gareth Edwards, gave fans at the "Star Wars" Celebration their first glimpse and new details about the Felicity Jones-starring movie. The film, set between "Revenge of the Sith" and a "New Hope" (Episode III, but before Episode IV, and "closer to Episode IV") will focus on how the rebels steal The Death Star plans. "A rogue band of resistance fighters unite for a mission to steal the …

  • Director reveals plot for "Star Wars" film "Rogue One"
    Director reveals plot for "Star Wars" film "Rogue One"

    ANAHEIM, Calif. (AP) — The Jedis are all but extinct, the Old Republic is in turmoil and the threat of the Death Star is looming in "Rogue One," fans learned at Star Wars Celebration on Sunday. …

  • Beyonce's unretouched L'Oreal photos only latest in her long history of Photoshop controvers …

    Beyonce's unretouched L'Oreal photos only latest in her long history of Photoshop controvers …

    Celebrity News - Fri, Feb 20, 2015 1:47 AM PHT
    Beyonce's unretouched L'Oreal photos only latest in her long history of Photoshop controvers …

    Beyonce’s #Flawless image is embroiled in controversy once again. On Wednesday, a web site called The Beyonce World leaked 224 allegedly raw photos of the musician. The images showed Bey in full makeup for the 2013 L’Oreal ad campaign — but with the kinds of “imperfections” we all have — beauty marks, bumps, creases. In the wake of Cindy Crawford’s unretouched photos, the images have been praised by critics of a beauty industry that sets impossibly high standards, standards that Queen Bey …

  • Taylor Swift reveals ‘Style’ video

    Taylor Swift reveals ‘Style’ video

    omg - Sat, Feb 14, 2015 12:14 AM PHT
    Taylor Swift reveals ‘Style’ video

    The 25-year-old released the video for her third cut from platinum selling album 1989. …

  • My mother-in-law’s personal encounter with the pope

    My mother-in-law’s personal encounter with the pope

    Write Away - Wed, Jan 28, 2015 2:29 PM PHT
    My mother-in-law’s personal encounter with the pope

    For my mother-in-law Mrs. Elsa Yrastorza Yuzon, flying and soaring in the skies is part of her normal routine. But it reached new heights when Pope Francis boarded Shepherd One. …