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iQIYI buys online rights to 800 Paramount titles

Baidu's film unit, iQIYI, has signed for the internet broadcasting rights of 800 movies.

iQIYI now has the rights to market, promote and distribute 800 movies (including future films) of Paramount Pictures, it was announced on July 3.

The movies will be available on the iQIYU platform, which announced last month that it had broken the five million paid subscribers mark in a press release: "As iQIYI continues to enrich its content and to improve services for our members, we are confident that iQIYI's subscription business will continue to experience rapid development." This latest purchase is part of iQIYI's expansion plan.

iQIYI was founded in 2010 by China's biggest search engine Baidu.