Whiskey-maker Jack Daniel’s has created a special tribute bottle for one the brand’s biggest fans, the late Ol’ Blue Eyes himself, who often referred to his favorite spirit as the ‘Nectar of the Gods.’
On October 23 at the Tax Free World Association meeting in Cannes, France, a trade fair for duty-free and travel retailers, son Frank Sinatra Jr. helped launch Jack Daniel’s Sinatra Select, bottled at 90 proof for a whiskey described as full of oak and spice notes with a smooth vanilla finish.
Throughout his stage career from the 1950s to the 1990s, one of Sinatra’s signature gestures was to offer a toast to his audience with a glass of Jack Daniel’s in his hand.
The one-liter bottle is presented in a specially designed gift box and comes with a book chronicling the crooner’s loyalty to the brand.
The premium bottle will be sold at duty free outlets around the world.
Meanwhile, Sinatra joins a long list of celebrity-endorsed liquors and spirits. Country crooning equivalent Willie Nelson had penned a song after his favorite Kentucky spirit Old Whiskey River Bourbon and has lent his name behind the brand.
Other celebrities who endorse spirits and liquors include everyone from Justin Timberlake to hip hop artists Sean Combs AKA Diddy and Ludacris and fashion designer Roberto Cavalli.