Kate Hudson renews Ann Taylor deal

Kate Hudson has re-signed for another season as the face of Ann Taylor.

The actress first appeared in the retailer's spring 2012 campaign and will broaden her role within the brand this time around.

As well as fronting their 2013 clothing range, Kate will be guest designing a summer capsule collection with the label's creative director Lisa Axelson.

“Working with Ann Taylor has been a great creative experience, and there is a really wonderful connection,” Kate gushed in an official statement. “Ann Taylor is great at creating iconic wardrobe staples and updating them season after season. I love that Lisa Axelson is designing clothes for real women.”

Kate's capsule collection will be her first foray into fashion design. The line-up of looks are inspired by her red carpet style reinterpreted for everyday occasions. The collection will hit Ann Taylor stores from May this year.

On top of her design collaboration, Kate will also serve as the label's brand ambassador, joining the advisory council for Ann Inc.’s ANNpower Vital Voices Initiative. This campaign is aimed at empowering young women to serve as global leaders and is a partnership between the parent company of Ann Taylor, Ann Inc. and the Vital Voices Global Partnership. Kate's role will be to help select grant proposals and mentor high-school aged members of the initiative.

The usual spring/summer 13 Ann Taylor collection starring Kate will also be released in early February. Clothing from the campaign, which was shot by Norman Jean Roy in Los Angeles, will be available in 280 Ann Taylor stores and its website from next month.

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