Marc by Marc Jacobs watch stars in timelapse video

The US luxury brand Marc by Marc Jacobs went to Paris for a new timelapse video showing off one of its latest timepieces. 

"A man who dares to waste one hour of time has not discovered the value of life," said Charles Darwin. 

The new Marc by Marc Jacobs watch ad (a 20-second long video) doesn't mess about. The clip shows off a Rock Chrono watch ($350.00) left in place to be battered by the summer rain in Paris.

The timelapse video, filmed in front of the famous Eiffel Tower in the City of Light, sees the watch hands turning as daylight fades through twilight, evening and night and reemerges into the evening. Simple and effective.

Watch the clip at:



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