Milan design week: Cory Grosser: 'Milan helped me start my journey as an international designer'
From April 14-19, the Salone Satellite, the part of the Milan Furniture Fair dedicated to young designers, celebrates its 18th year. On the occasion American designer Cory Grosser looks back at his first experience at the event and current state of design.
When did you first participate in this fair? What did you exhibit?
In 2002 I showed a slightly retro collection of furniture inspired by American Culture -- especially hot rod cars. The collection included a small two-seat sofa, armless chair, occasional tables, a desk and some audio speakers.
How have your creations evolved since then?
I was just starting out so a lot has changed. The furniture that we work on today is intended more for mass production and is much more aware of the market and the greater context of culture and design. It is also more sophisticated and sometimes more difficult to develop and produce.
What have you got out of the show?
The show got my career going and started my journey as an international designer. After the show I started going back to Italy to connect with some of the brands that I had met during the show. I had a good reception at the show and received lots of press, so that gave me confidence that I could have a career as an independent designer.
How do you see the world of design today?
Being a designer is hard work but it can be very rewarding. It is a compelling blend of art, engineering, culture and commerce. Having the opportunity to create something new is a blessing.
What is your greatest Milan-related memory?
Coming out of the subway and seeing the Duomo for the first time.
What is the trend that has marked you for the last 20 years in the world of decoration?
Clean, and pure geometries with fluid lines influenced by California culture.
