October goes pink for Breast Cancer Awareness Month

Kicking off October 1, countries around the globe will celebrate Breast Cancer Awareness Month, with 31 days spotlighting prevention, education, and finding a cure.

In the US, the Avon Walk for Breast Cancer is planned this month in New York City, as well as in Charlotte, North Carolina, while other races will take place around the globe, such as the Making Strides Against Breast Cancer walk, with dozens of events scheduled this month in cities around the US, and the UK's Race for Life Twilight events.

The Empire State Building will be aglow in pink from October 14-16 to recognize the month. Other global landmarks will be illuminated as well, such as the Montparnasse Tower in Paris and Mexico City's Angel of Independence.

Estee Lauder will be making a $500,000 donation to the Breast Cancer Research Foundation, as well as selling its Pink Ribbon Collection of jeweled pins, lipsticks, and makeup cases.

A T-shirt designed by American actress Jennifer Aniston is for sale as part of Ford's Warriors in Pink, the program created by Ford Motor Company to raise awareness of breast cancer. Ford's program supports the Susan G. Komen Race for the Cure series, which will also hold races in US cities throughout the month. The T-shirt sells for $20 online at warriorsinpink.ford.com/reach-for-the-moon-tee.html.

Hard Rock Cafes and Hotels around the world are also launching Pinktober, the 13th annual Hard Rock campaign for breast cancer awareness. Musicians worldwide will host events to support breast cancer charities that include concerts, showcases, and fashion shows.

Throughout the month pop band Bananarama and Hard Rock will tour US cities, including the kickoff in New York's Times Square on October 2, followed by stops in Boston, Chicago, Los Angeles, and Las Vegas, among others. There are also pink products (key chains, T-shirts, pins) for sale online and the hotels will turn down pink sheets with 25% of the room rate going to charity.


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