OLED TVs might not make it into shops in time for the holidays

Manufacturing problems and associated costs could mean that only 500 OLED TVs ship worldwide in 2012.

If you were hoping for an OLED TV this holiday season, you could well be disappointed. According to the latest report by NPD Display Search out this week, the technology that has been wowing the industry and consumers alike since its debut at CES in January is experiencing problems moving from prototype to large-scale production and could also be hampered by potentially prohibitive retail prices.

Pixel by pixel sharpness

OLED or Organic Light Emitting Diode TVs offer a sharper, clearer display than any other type of TV screen technology currently available and can already be found in many top-range smartphones. In particular, the depth of contrast and difference between colors, and in particular, shades of black, give new life to any broadcast image. They differ from LCD and LED TVs in terms of light. LCD screens need a light source, usually positioned behind the screen, to work. The brightness of this usually fluorescent lamp dictates color and contrast. LED TVs replace the fluorescent lamp by a row of LED lamps usually spread around the screen making the TV sets thinner, lighter and more responsive but they're still limited in terms of contrast and color strength. OLED screens don't require an additional light source as each pixel is an LED, capable of providing its own light source and therefore pixel by pixel sharpness and contrast.

LG and Samsung had hoped to start large-scale production in time for the London Olympics and both companies still hope to have 55-inch OLED TVs on the market before the end of the year but, according to NPD, there are currently only two production lines capable of manufacturing these big screens and they are still operating in pilot mode.

As a result, only 500 OLED TVs are expected to ship before the end of 2012 and they're expected to demand a high premium of $10,000 or more. However, it is estimated that as manufacturing costs begin to fall (mass production techniques currently only exist for the five-inch displays found in smartphones) and consumers get the chance to experience the difference in quality for themselves, the technology could account for 1 million units by 2014 and exceed 3 percent of the total TV market by 2016.

UHD TVs could steal the spotlight

It is important for OLED manufacturers to make a statement as the LCD TV market shifts to larger screen sizes and higher resolutions. According to David Hsieh, NPD Display Search Vice President, "If we do see OLED TVs hit the market within 2012, the shipments will be used primarily for retail demonstrations in developed regions like North America and Europe." Hsieh added, "UHD LCD TVs have become a focus and are currently available, and OLED TV needs to demonstrate its technical superiority."

UHD TVs were also demonstrated at this year's CES and offer a definition four times greater than current HD TV sets. However, they are based on LCD and LED technology and therefore still pale in comparison with OLED in terms of sharpness, response times and contrast.

Loading...

Editor’s note:Yahoo Philippines encourages responsible comments that add dimension to the discussion. No bashing or hate speech, please. You can express your opinion without slamming others or making derogatory remarks.

  • A Young Malay Woman Is Trapped In A Marriage She Doesn’t Want #ShortFilm
    A Young Malay Woman Is Trapped In A Marriage She Doesn’t Want #ShortFilm

    This article A Young Malay Woman Is Trapped In A Marriage She Doesn’t Want originally appeared on Viddsee BUZZ. Nope, she wasn’t forced into a marriage. Nope, she wasn’t exploited. Nope, she wasn’t abused. But it clearly isn’t what she wanted for herself. That’s exactly what ‘Sangkar’ (Cage) is about: what a young girl, or woman, wants in a … Continued Download the new free Viddsee iPhone app to watch awesome short films offline http://www.viddsee.com/ios …

  • Celebrity birthdays for the week of April 5-11

    April 5: Singer Allan Clarke of The Hollies is 73. Actor Max Gail ("Sons and Daughters," ''Barney Miller") is 72. Actress Jane Asher is 69. Singer Agnetha Faltskog of Abba is 65. Actor Mitch Pileggi is 63. Guitarist Mike McCready of Pearl Jam is 49. Country singer Troy Gentry of Montgomery Gentry is 48. Singer Paula Cole is 47. Country singer Pat Green is 43. Rapper-producer Pharrell Williams is 42. Rapper Juicy J (Three 6 Mafia) is 40. Mike Eli (Eli Brown Band) is 34. Lily James ("Downton …

  • South African comic Noah will replace Jon Stewart
    South African comic Noah will replace Jon Stewart

    NEW YORK (AP) — The choice of South African comic Trevor Noah as Jon Stewart's replacement on "The Daily Show" advances an intriguing new trend of late-night comic hosts with a more worldly perspective while continuing the longer-running pattern of keeping those jobs filled with men. …

  • 'Dancing' Week 3 Elimination
    'Dancing' Week 3 Elimination

    "Dancing with the Stars" has one less celebrity competing for the mirrorball in Season 20. …

  • Selena's dad: Mixed feelings about fans marking star's death
    Selena's dad: Mixed feelings about fans marking star's death

    SAN ANTONIO (AP) — Twenty years after Selena's murder, the Latin world will remember "The Queen of Tejano" with concerts, lookalike contests, dances and a massive festival. But her father has mixed feelings about the celebrations. …

  • 'Arrow'/'The Flash' Spin-Off Latest
    'Arrow'/'The Flash' Spin-Off Latest

    It's still only in development, but the cast of the "Arrow"/"The Flash" spin-off is growing. Joining Wentworth Miller (Captain Cold/Leonard Snart), Brandon Routh (The Atom/Ray Palmer), Victor Garber (Prof. Stein), Dominic Purcell (Heat Wave/Mick Rory) and Caity Lotz (in an unnamed role) are "Doctor Who" alum Arthur Darvill and actress Ciara Renee. Ciara will play Kendra Saunders, aka Hawkgirl, a name that stems from one of her past lives as an ancient warrior. 'Arrow' is sort of a …

  • No 'narsisstics': Music festivals ban fans' selfie sticks
    No 'narsisstics': Music festivals ban fans' selfie sticks

    LOS ANGELES (AP) — You can bring your beach towels and floral headbands, but forget that selfie stick if you're planning to go to the Coachella or Lollapalooza music festivals. …

  • Jay Z, Madonna, Minaj among owners of new streaming service
    Jay Z, Madonna, Minaj among owners of new streaming service

    NEW YORK (AP) — Madonna, Rihanna, Beyonce and Jay Z are among the A-List musicians who are co-owners of Tidal, a streaming service being billed as the first artist-owned platform for music and video. …

  • Beyonce's unretouched L'Oreal photos only latest in her long history of Photoshop controvers …

    Beyonce's unretouched L'Oreal photos only latest in her long history of Photoshop controvers …

    Celebrity News - Fri, Feb 20, 2015 1:47 AM PHT
    Beyonce's unretouched L'Oreal photos only latest in her long history of Photoshop controvers …

    Beyonce’s #Flawless image is embroiled in controversy once again. On Wednesday, a web site called The Beyonce World leaked 224 allegedly raw photos of the musician. The images showed Bey in full makeup for the 2013 L’Oreal ad campaign — but with the kinds of “imperfections” we all have — beauty marks, bumps, creases. In the wake of Cindy Crawford’s unretouched photos, the images have been praised by critics of a beauty industry that sets impossibly high standards, standards that Queen Bey …

  • Taylor Swift reveals ‘Style’ video

    Taylor Swift reveals ‘Style’ video

    omg - Sat, Feb 14, 2015 12:14 AM PHT
    Taylor Swift reveals ‘Style’ video

    The 25-year-old released the video for her third cut from platinum selling album 1989. …

  • My mother-in-law’s personal encounter with the pope

    My mother-in-law’s personal encounter with the pope

    Write Away - Wed, Jan 28, 2015 2:29 PM PHT
    My mother-in-law’s personal encounter with the pope

    For my mother-in-law Mrs. Elsa Yrastorza Yuzon, flying and soaring in the skies is part of her normal routine. But it reached new heights when Pope Francis boarded Shepherd One. …