Online marketplace eBay courts China shoppers

Leading Internet marketplace eBay on Monday took aim at China with the launch of a website aimed at enticing fashion-conscious shoppers there with "the very best" of its offerings.

The California-based firm teamed with Chinese luxury online retailer Xiu.com to launch a localized eBay Style website at ebay.xiu.com.

"Our long-term vision is to connect Chinese consumers to global products and brands that they want and love in a seamless and safe way," eBay said in a release.

"By partnering with Xiu.com we are able to surface our best inventory to Chinese consumers, while providing a simple and easy shopping experience."

Offerings will include thousands of brands of clothing, handbags, beauty products and more, with Xiu handling sales, deliveries and customer service, according to the companies.

"We believe that in the future Chinese consumers will use eBay as a passport to global fashion styles, especially for leading women's brands and accessories, and menswear," said eBay vice president Melanie Tan.

Sales to shoppers in China navigating eBay in English have increased 40 percent in the past year, according to Tan. Xiu will tailor the new website to local language and culture, the companies said.

"Our mission is to bring the best of the world to China, so eBay, with its global access, is an ideal partner for us," said Xiu.com chief executive George Ji.

"We also hope to introduce a new, more inspiring buying experience to Chinese consumers."

Loading...

Editor’s note:Yahoo Philippines encourages responsible comments that add dimension to the discussion. No bashing or hate speech, please. You can express your opinion without slamming others or making derogatory remarks.

  • Bruce Jenner comes out as transgender, says 'I am a woman'
    Bruce Jenner comes out as transgender, says 'I am a woman'

    NEW YORK (AP) — In the 1970s, Bruce Jenner was a symbol of American masculinity as an Olympic champion. Nearly 40 years later, in an extraordinary television interview, Jenner told the world that he identifies as a woman and has felt gender confusion since he was a little boy growing up in the New York suburbs. …

  • Guest lineups for the Sunday news shows

    WASHINGTON (AP) — Guest lineups for the Sunday TV news shows: …

  • Bruce Jenner: 'I Am A Woman'
    Bruce Jenner: 'I Am A Woman'

    "Yes, for all intents and purposes, I am a woman," Bruce told Diane in the opening moments of the special on ABC. …

  • Bruce Jenner: My brain is more female than male
    Bruce Jenner: My brain is more female than male

    NEW YORK (AP) — Former Olympic champion Bruce Jenner told the world that "for all intents and purposes, I am a woman" in an extraordinary television interview aired Friday about gender confusion he first felt as a youngster trying on his mother's and sister's dresses. …

  • Olympian Bruce Jenner makes transgender history by identifying as a woman

    By Mary Milliken LOS ANGELES (Reuters) - Olympic gold medalist and reality TV star Bruce Jenner said on Friday that he identifies as a woman, becoming the most high-profile American to come out as transgender. The 65-year-old Jenner made the declaration in a wide-ranging interview with ABC's Diane Sawyer, nearly 40 years after his record-breaking Olympic gold-medal win in the decathlon that gave him the unofficial title of "World's Greatest Athlete." At the outset of the taped interview, …

  • Kim K's 'friends think she could be pregnant'
    Kim K's 'friends think she could be pregnant'

    Kim Kardashian believes her and Kanye becoming parents again will "cement them as a family", according to reports. …

  • Ryan Reynolds: Fatherhood relaxes me
    Ryan Reynolds: Fatherhood relaxes me

    Ryan Reynolds admits that becoming a dad has really changed him. …

  • FBI: Korean firm scammed out of $375K for fake Pharrell show
    FBI: Korean firm scammed out of $375K for fake Pharrell show

    PITTSBURGH (AP) — A man scammed a South Korean steel company out of $375,000 by claiming he worked with a Japanese talent agency that could help the company book a concert by musician Pharrell Williams, FBI agents in Pennsylvania said. …

  • Beyonce's unretouched L'Oreal photos only latest in her long history of Photoshop controvers …

    Beyonce's unretouched L'Oreal photos only latest in her long history of Photoshop controvers …

    Celebrity News - Fri, Feb 20, 2015 1:47 AM PHT
    Beyonce's unretouched L'Oreal photos only latest in her long history of Photoshop controvers …

    Beyonce’s #Flawless image is embroiled in controversy once again. On Wednesday, a web site called The Beyonce World leaked 224 allegedly raw photos of the musician. The images showed Bey in full makeup for the 2013 L’Oreal ad campaign — but with the kinds of “imperfections” we all have — beauty marks, bumps, creases. In the wake of Cindy Crawford’s unretouched photos, the images have been praised by critics of a beauty industry that sets impossibly high standards, standards that Queen Bey …

  • Taylor Swift reveals ‘Style’ video

    Taylor Swift reveals ‘Style’ video

    omg - Sat, Feb 14, 2015 12:14 AM PHT
    Taylor Swift reveals ‘Style’ video

    The 25-year-old released the video for her third cut from platinum selling album 1989. …

  • My mother-in-law’s personal encounter with the pope

    My mother-in-law’s personal encounter with the pope

    Write Away - Wed, Jan 28, 2015 2:29 PM PHT
    My mother-in-law’s personal encounter with the pope

    For my mother-in-law Mrs. Elsa Yrastorza Yuzon, flying and soaring in the skies is part of her normal routine. But it reached new heights when Pope Francis boarded Shepherd One. …