Advertisement

Rag & Bone reveals campaign videos with Winona Ryder and Michael Pitt

In July, Rag & Bone shared images of Winona Ryder and Michael Pitt posing in Coney Island for its latest campaign. Now the fashion label has revealed two new videos starring its celebrity spokesmodels.

Rather than posing side by side for the Fall-Winter 2014-15 campaign, Michael Pitt and Winona Ryder were shot individually by Glen Luchford, resulting in two separate videos. Both are soundtracked by the song "Moonlight on the Dotted Line" by Charles Theodore Zerner.

While the initial campaign photos were in black and white, the videos add some color shots. But there is still a decidedly retro vibe thanks to the grainy footage and rounded edges, which call to mind a home movie projector reel. Each of the Hollywood stars is seen enjoying the attractions of Coney Island, from the carnival games to the beach.

This is Winona Ryder's first advertising campaign in 11 years. The actress's last modeling turn was for Marc Jacobs' Spring-Summer campaign in 2003. Michael Pitt, meanwhile, posed for Prada as recently as 2012.