REI launches new brand, Evrgrn

A comfortable rocker for stargazing from Evrgrn, $99

Outdoor sports merchant REI announced the launch of their new brand Evrgrn on Tuesday.

Geared towards those who enjoy the outdoors in comfort and serenity, Evrgrn offers outdoor lifestyle products such as collapsible rocking chairs, coolers in the form of backpacks and an easy-to-use lantern that the company says would "keep the good times goin long after sunset."

The new brand is not for extreme conditions or wilderness expeditions.

Glampers would enjoy the products, yet using the Crash Sack wearable sleeping bag ($119) as an example, they do not quite cross the threshold into luxury.

To view the first Evrgrn collection: http://www.rei.com/h/evrgrn