Simon Baker face of Givenchy scent

Simon Baker has been named the new face of Givenchy's men's fragrance.

The Mentalist actor will appear in the new advertising campaign for the scent which is expected to launch globally in spring 2013.

The Australian actor, who is best known for his role on the CBS drama series, will be seen in both the print and TV adverts for the top secret men's fragrance.

Few details have been revealed about the launch or what the campaign will be like.

Global president of Givenchy Thierry Maman noted that Simon embodies the fashion house's founding principles.

“Simon was a natural choice for us — he has aristocratic elegance and charisma. These are all values which have been linked with the brand since Hubert de Givenchy," Thierry announced in an official statement.

This fashion campaign follows Simon's appointment as the face of luxury watch manufacturer Longines earlier this year. The Australian star became an Ambassador for Elegance, as the Swiss watchmakers felt he personified the core values of the brand.

© Cover Media
Loading...

Editor’s note:Yahoo Philippines encourages responsible comments that add dimension to the discussion. No bashing or hate speech, please. You can express your opinion without slamming others or making derogatory remarks.

  • Kim Chiu hits nose in minor accident

    Kim Chiu hits nose in minor accident

    Kim Chiu hits nose in minor accident

    Kapamilya actress Kim Chiu met a minor accident in the morning of Wednesday, April 23, when she hit her nose against her van’s metal interior. …

  • Will Danica approve if dad Vic marries Pauleen?

    Will Danica approve if dad Vic marries Pauleen?

    Will Danica approve if dad Vic marries Pauleen?

    Danica Sotto-:Pingris wants to tell dad Vic Sotto, “Dapat, kung talagang kayo na, siguraduhin nyo na yan.” …

  • Kris on Herbert: Not a 'couple' but the best of friends

    Kris on Herbert: Not a 'couple' but the best of friends

    Kris on Herbert: Not a 'couple' but the best of friends

    "We're not a "couple" but we are the BEST OF FRIENDS. And in this uncertain world, we're sure to be FRIENDS FOR LIFE. That's actually what we started as, it's where we are most comfortable being, and for whatever tomorrow may still bring, true & lasting friendship is always the best foundation," Kris Aquino posted on Instagram. …