Simon Doonan: Designers should stand out

Simon Doonan believes every designer needs a "signature flourish".

Simon is the creative ambassador-at-large of New York City-based clothing store Barneys. The British-born star has shared a few fashion musings in his latest book, The Asylum: A Collage of Couture Reminiscences…and Hysteria, which is set for release next month.

In the tome, Simon says that every fashion creative needs a stand-out look.

"Every designer needs an iconic look. If the South Park boys cannot make a recognisable cartoon of you, then you need to up the ante," he wrote.

"You need a signature flourish, non?”

Simon also explores why it's OK to call models "stupid" in the book. He believes it is "fun" to make generalisations sometimes, even if they’re not always true.

“Average-looking people, squat people, homely people are always much smarter, more competent and more fun than fashion models. Average people have to make more of an effort," he explained.

"Is it fair to generalise so brutally about fashion models? Is it fair to mock their lack of brain power? Of course it’s not fair, but who said life was going to be fair or even remotely fact based. Isn’t it more fun to exaggerate?”

Simon read for the part of art director Nigel in hit film The Devil Wears Prada. The role was later taken by Hollywood star Stanley Tucci, which he was glad about.

“Was there a pansy alive who had not read for this part? The whole audition charade was nothing more than a carefully orchestrated piece of unpaid research. We gays had been dragged in to swish it up — on camera no less — for the delectation of some precast, overpaid straight actor. This thespian would then create his characterisation based on our uncompensated-for mincings," he said.

"These dark suspicions were confirmed when the movie began lensing, just days after, with Stanley Tucci playing the part of Nigel.”

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