SM Theaters’ Gift To Moviegoers: No Ticket Price Increase For 2012 MMFF

The Christmas season gives working Filipinos increased spending power, thanks to salary bonuses. It's also an opportune time for businesses to increase prices of commodities. SM movie theaters nationwide, however, reveals they won't increase movie ticket prices this Christmas, even throughout the 2012 Metro Manila Film Festival (MMFF) run.

For families and moviegoers whose Christmas traditions include spending time with their loved ones watching MMFF entries, this is good news.

''We're not increasing our ticket prices. We are only adding, like what we've done in the previous year, a little additional fee for Mowelfund. It's a requirement from the MMFF Committee,'' said Krishna Caparas, SM's Unit Head for Cinema and Exhibition.

The Mowelfund requirement is a P5 add-on to the ticket price.

''Then depending on the city, meron tayong mga ordinances ng local government units na sometimes P2, P3 or P4, 'yun lang ang i-a-add namin,'' Ms. Caparas explained further. ''All our branches have different admission prices depending where they are located.''

The MMFF entries are given equal placements in SM movie theaters not only in Mega Manila but also in the provinces. SM theaters (251 in 45 branches nationwide) have always supported the MMFF and, contrary to what the public may think, they don't lose money because ''malakas ang MMFF,'' Caparas concluded.

''It's part of our culture and tradition in the Philippines... That's the only time na kasama buong pamilya. There are times na ang isang pamilya manonood, bibili ng advance tickets for three or more movies,'' she related.

Loading...

Editor’s note:Yahoo Philippines encourages responsible comments that add dimension to the discussion. No bashing or hate speech, please. You can express your opinion without slamming others or making derogatory remarks.

  • Beyonce's unretouched L'Oreal photos only latest in her long history of Photoshop controvers …

    Beyonce's unretouched L'Oreal photos only latest in her long history of Photoshop controvers …

    Celebrity News - Fri, Feb 20, 2015 1:47 AM PHT
    Beyonce's unretouched L'Oreal photos only latest in her long history of Photoshop controvers …

    Beyonce’s #Flawless image is embroiled in controversy once again. On Wednesday, a web site called The Beyonce World leaked 224 allegedly raw photos of the musician. The images showed Bey in full makeup for the 2013 L’Oreal ad campaign — but with the kinds of “imperfections” we all have — beauty marks, bumps, creases. In the wake of Cindy Crawford’s unretouched photos, the images have been praised by critics of a beauty industry that sets impossibly high standards, standards that Queen Bey …

  • Taylor Swift reveals ‘Style’ video

    Taylor Swift reveals ‘Style’ video

    omg - Sat, Feb 14, 2015 12:14 AM PHT
    Taylor Swift reveals ‘Style’ video

    The 25-year-old released the video for her third cut from platinum selling album 1989. …

  • My mother-in-law’s personal encounter with the pope

    My mother-in-law’s personal encounter with the pope

    Write Away - Wed, Jan 28, 2015 2:29 PM PHT
    My mother-in-law’s personal encounter with the pope

    For my mother-in-law Mrs. Elsa Yrastorza Yuzon, flying and soaring in the skies is part of her normal routine. But it reached new heights when Pope Francis boarded Shepherd One. …