Steam store accepts Brazilian currency, developers respond

This week saw PC gaming's dominant Steam store add the Brazilian Real to its list of accepted currencies, offering downloadable games at highly competitive prices as a result. Relaxnews spoke to Brazilian game developers to find out how the move was received.

"This is great news for the Brazilian consumer," said Vitor Leães of Swordtales, whose game Toren was made an honorable mention at the international Independent Games Festival in March.

"The Brazilian retail market has excessively high prices because of the high tax burden in Brazil that has a domino effect, making all logistics costs and game distribution expensive," he explained.

Where retail games in Brazil usually end up two to three times more expensive than their North American counterparts, much of Steam's catalogue is adhering to US Dollar exchange rates. That's a significant saving.

"It surely is a great deal for the gamers," said Lucas Jock, whose Taw Studio recently won awards for web games Mr. Bree and Jelly Escape. "We have an easier way of buying coupled with the sort of fair prices that we are not used to seeing here."

"Most of us had very few options when buying games, and most of them were filled with taxes and more taxes. Steam prices are VERY competitive. Lots of players here were already using Steam in US dollars before, but now it will get to a lot more of them," he observed.

Just as October 2011 saw Steam partner with a kiosk payment network in Russia, it has now extended its support to the Boleto billing slip system that is peculiar to Brazil.

"Brazilians are used to paying for goods in ways that are not very common elsewhere, such as with the Boleto," explained Thais Weiller of Sao Paolo studio JoyMasher, whose game Oniken is currently awaiting Steam store approval.

"Buying directly in our currency is making games cheaper since everyone who used international credit cards, the only way of purchasing on Steam before now, had to pay an extra governmental tax."

"There's no doubt that this will make Steam even more popular among Brazilian gamers, and I wouldn't be surprised if Steam players from our country doubled or tripled in the coming months," she said.

Swordtales' Leães identified two possible knock-on effects. "Some of the prices in Brazilian Reais are even cheaper than in the US store. This may even decrease piracy, another big problem here," he said, something which is already less of a problem thanks to the introduction of digital distribution, adds Amora from Studio MiniBoss (Out There Somewhere).

"The downside to this is a possible monopoly by Steam," continues Leães. Other online specialists such as Nuuvem and SteamBR have already set up shop, but Steam's lower pricing will be "a big challenge for Brazilian online stores."

For the developers themselves, there's the hope that Steam's Brazilian presence will increase their reach, not only internationally but also among their fellow Brasileiros.

"With official representation in Brazil, Steam might eventually offer some sort of support for independent developers who want to participate in Greenlight," said Leães, referring to the community voting mechanism that promotes most wanted games. "There are great Brazilian games on Greenlight, such as Out There Somewhere, Qasir Al-Wasat and Oniken. It would be great to see a more accessible Steam deliver these to the Brazilian public."

Loading...

Editor’s note:Yahoo Philippines encourages responsible comments that add dimension to the discussion. No bashing or hate speech, please. You can express your opinion without slamming others or making derogatory remarks.

  • Ex-'Top Gear' star got false cancer diagnosis before fracas

    LONDON (AP) — Former "Top Gear" presenter Jeremy Clarkson says doctors told him he probably had cancer just days before a fracas in which he attacked a colleague from the popular motoring show. …

  • Email: Affleck asked PBS to not reveal slave-owning ancestor
    Email: Affleck asked PBS to not reveal slave-owning ancestor

    BOSTON (AP) — Ben Affleck requested that the PBS documentary series "Finding Your Roots" not reveal he had a slave-owning ancestor, according to emails published online by whistleblower site WikiLeaks, and the information never appeared on the program. …

  • A Young Malay Woman Is Trapped In A Marriage She Doesn’t Want #ShortFilm
    A Young Malay Woman Is Trapped In A Marriage She Doesn’t Want #ShortFilm

    This article A Young Malay Woman Is Trapped In A Marriage She Doesn’t Want originally appeared on Viddsee BUZZ. Nope, she wasn't forced into a marriage. Nope, she wasn't exploited. Nope, she wasn't abused. But it clearly isn't what she wanted for herself. That's exactly what 'Sangkar' (Cage) is about: what a young girl, or woman, wants in a … Continued Download the new free Viddsee iPhone app to watch awesome short films offline http://www.viddsee.com/ios …

  • Anna Kendrick: I'm a stickler for detail
    Anna Kendrick: I'm a stickler for detail

    Anna Kendrick thinks she would make a great assistant director. …

  • Jen An ready to wed?
    Jen An ready to wed?

    Jennifer Aniston seemed "excited and happy" during a rumoured wedding planning session recently. …

  • Ringo Starr, Green Day rock their way into Rock Hall
    Ringo Starr, Green Day rock their way into Rock Hall

    CLEVELAND (AP) — Ringo Starr was ushered into the Rock and Roll Hall of Fame with a little help from one of his famous friends. …

  • Ringo Starr among 2015 inductees into Rock and Roll Hall of Fame
    Ringo Starr among 2015 inductees into Rock and Roll Hall of Fame

    By Kim Palmer CLEVELAND (Reuters) - Former Beatles drummer Ringo Starr was inducted into the Rock and Roll Hall of Fame as a solo artist on Saturday - the last of the four bandmates to earn the honor in a ceremony in Cleveland celebrating some of the biggest stars of rock music. Among the 2015 honorees joining Starr, inducted by onetime band mate Paul McCartney, were singer Bill Withers, punk-pop band Green Day and Lou Reed, the primary force behind the Velvet Underground, who was among the …

  • 'Outlander': Balfe & Heughan On Claire's Decision
    'Outlander': Balfe & Heughan On Claire's Decision

    (Spoiler alert! This story contains reaction to "The Devil's Mark" episode of "Outlander" Season 1. Are nearly losing her life in a witch trial, Claire (Caitriona Balfe) finally spilled her big secret to husband Jamie Fraser (Sam Heughan) – she's from the future. "You have a home there, a place, the things you're used to -- and Frank," Jamie told Claire as they stood on the hilltop. After Jamie reminded Claire of what waited for her on the other side of the stones, he told her he would wait …

  • Beyonce's unretouched L'Oreal photos only latest in her long history of Photoshop controvers …

    Beyonce's unretouched L'Oreal photos only latest in her long history of Photoshop controvers …

    Celebrity News - Fri, Feb 20, 2015 1:47 AM PHT
    Beyonce's unretouched L'Oreal photos only latest in her long history of Photoshop controvers …

    Beyonce’s #Flawless image is embroiled in controversy once again. On Wednesday, a web site called The Beyonce World leaked 224 allegedly raw photos of the musician. The images showed Bey in full makeup for the 2013 L’Oreal ad campaign — but with the kinds of “imperfections” we all have — beauty marks, bumps, creases. In the wake of Cindy Crawford’s unretouched photos, the images have been praised by critics of a beauty industry that sets impossibly high standards, standards that Queen Bey …

  • Taylor Swift reveals ‘Style’ video

    Taylor Swift reveals ‘Style’ video

    omg - Sat, Feb 14, 2015 12:14 AM PHT
    Taylor Swift reveals ‘Style’ video

    The 25-year-old released the video for her third cut from platinum selling album 1989. …

  • My mother-in-law’s personal encounter with the pope

    My mother-in-law’s personal encounter with the pope

    Write Away - Wed, Jan 28, 2015 2:29 PM PHT
    My mother-in-law’s personal encounter with the pope

    For my mother-in-law Mrs. Elsa Yrastorza Yuzon, flying and soaring in the skies is part of her normal routine. But it reached new heights when Pope Francis boarded Shepherd One. …