Vietnam emerges as new battleground for PepsiCo and Coca-Cola

Vietnam is being eyed as one of the next big emerging markets for global brands seeking expansion opportunities, as the world’s largest beverage giants Coca-Cola and PepsiCo both announced major strategic investments in the country over the last two weeks.

Coca-Cola, for instance, released a statement saying the company plans to invest $300 million in Vietnam over the next three years. The move steps up its total investment in that country to $500 million from 2010 to 2015.

During a recent visit to Hanoi, Coca-Cola chairman Muhtar Kent pointed to Vietnam’s healthy economical growth in recent years and called the company’s investment a sign of its belief in the "long-term potential of this key market.”

The most popular Coca-Cola brands in Vietnam include Coca-Cola, Coke Light, Fanta and Sprite, Minute Maid Teppy, Minute Maid Nutriboost, Samurai, Real Leaf and Dasani.

Coca-Cola's statement of intention was echoed by PepsiCo, which last week also announced that the food and beverage brand had struck a strategic partnership with a beverage and wellness company based in Japan, Suntory Holdings Ltd., that will create new growth opportunities in the market.

“Vietnam is a highly attractive growth market where PepsiCo is well positioned in the food and beverage marketplace,” reads a statement that also identifies the country as a “high priority market.”

Under the new alliance, Suntory acquires a 51-percent stake in the company’s Vietnam beverage business, while PepsiCo is a 49-percent stakeholder.

The company has experienced rapid growth in Vietnam over the last few years, claiming to have nearly tripled its annual revenue between 2006 to 2011 from $8 billion to $22 billion.

PepsiCo also owns a popular local snack food brand, Poca, the Vietnamese version of its Lay’s potato chips.

Consumers in Vietnam are most familiar with PepsiCo brands like Pepsi-Cola, 7-UP, Sting, Mirinda, Tropicana Twister, Lipton and Aquafina.

Loading...

Editor’s note:Yahoo Philippines encourages responsible comments that add dimension to the discussion. No bashing or hate speech, please. You can express your opinion without slamming others or making derogatory remarks.

  • Director Zhang Yimou sues ex-production partner for $2.5M
    Director Zhang Yimou sues ex-production partner for $2.5M

    BEIJING (AP) — Chinese director Zhang Yimou has sued a production company that he has worked with for more than a decade, seeking 15 million yuan ($2.5 million) he says he is owed as his share of the distribution money of one of his movies. …

  • Longtime Hollywood producer Jerry Weintraub dies at 77
    Longtime Hollywood producer Jerry Weintraub dies at 77

    NEW YORK (AP) — One of the last of the classic Hollywood showmen, Jerry Weintraub built his show business empire on a Rolodex and chutzpah. …

  • Suge Knight due in Los Angeles criminal court for 2 hearings
    Suge Knight due in Los Angeles criminal court for 2 hearings

    LOS ANGELES (AP) — Marion "Suge" Knight is scheduled to appear in a Los Angeles court for hearings in separate murder and robbery cases filed against the former rap music mogul. …

  • Lawyers: Cosby's drugs-sex admission could help women's suit
    Lawyers: Cosby's drugs-sex admission could help women's suit

    PHILADELPHIA (AP) — Bill Cosby's admission that he obtained quaaludes to give young women he was pursuing for sex could bolster defamation claims lodged by his accusers, the women's lawyers said after The Associated Press reported on newly released court documents. …

  • Celebrity birthdays for the week of July 12-18

    July 12: Actor-comedian Bill Cosby is 78. Singer Christine McVie of Fleetwood Mac is 72. Actress Denise Nicholas ("In the Heat of the Night") is 71. Actor Jay Thomas is 67. Actress Cheryl Ladd is 64. Actress Mel Harris ("thirtysomething") is 59. Gospel singer Sandi Patty is 59. Guitarist Dan Murphy of Soul Asylum is 53. Singer Robin Wilson of the Gin Blossoms is 50. Actress Lisa Nicole Carson ("Ally McBeal") is 46. Country singer Shannon Lawson is 42. Rapper Magoo is 42. Actress Anna Friel is …

  • Bruce Jenner's 1984 Olympic Torch going on auction block
    Bruce Jenner's 1984 Olympic Torch going on auction block

    NEW YORK (AP) — The 1984 Summer Olympic Torch that Bruce Jenner carried through Lake Tahoe, Nevada, is going on the auction block where it could fetch $20,000 or more. …

  • The Latest: Accuser's lawyers say Cosby words support claims
    The Latest: Accuser's lawyers say Cosby words support claims

    PHILADELPHIA (AP) — Here are the latest developments from the release of court documents indicating Bill Cosby admitted in 2005 to obtaining Quaaludes with the intent of giving them to women with whom he wanted to have sex: …

  • APNewsBreak: Cosby said he got drugs to give women for sex
    APNewsBreak: Cosby said he got drugs to give women for sex

    PHILADELPHIA (AP) — Bill Cosby testified in 2005 that he got Quaaludes with the intent of giving them to young women he wanted to have sex with, and he admitted giving the sedative to at least one woman and "other people," according to documents obtained Monday by The Associated Press. …

  • Beyonce's unretouched L'Oreal photos only latest in her long history of Photoshop controvers …

    Beyonce's unretouched L'Oreal photos only latest in her long history of Photoshop controvers …

    Celebrity News - Fri, Feb 20, 2015 1:47 AM PHT
    Beyonce's unretouched L'Oreal photos only latest in her long history of Photoshop controvers …

    Beyonce’s #Flawless image is embroiled in controversy once again. On Wednesday, a web site called The Beyonce World leaked 224 allegedly raw photos of the musician. The images showed Bey in full makeup for the 2013 L’Oreal ad campaign — but with the kinds of “imperfections” we all have — beauty marks, bumps, creases. In the wake of Cindy Crawford’s unretouched photos, the images have been praised by critics of a beauty industry that sets impossibly high standards, standards that Queen Bey …

  • Taylor Swift reveals ‘Style’ video

    Taylor Swift reveals ‘Style’ video

    omg - Sat, Feb 14, 2015 12:14 AM PHT
    Taylor Swift reveals ‘Style’ video

    The 25-year-old released the video for her third cut from platinum selling album 1989. …

  • My mother-in-law’s personal encounter with the pope

    My mother-in-law’s personal encounter with the pope

    Write Away - Wed, Jan 28, 2015 2:29 PM PHT
    My mother-in-law’s personal encounter with the pope

    For my mother-in-law Mrs. Elsa Yrastorza Yuzon, flying and soaring in the skies is part of her normal routine. But it reached new heights when Pope Francis boarded Shepherd One. …