Virgin Australia crews signed up for etiquette lessons

Virgin Australia's cabin staff will be taking part in an etiquette program branded Elevate to improve their posture, language, and knowledge of wine and food. The crew have also been asked to stop calling passengers "mate" unless the individual customer has specifically requested it in documented form as a member of the airline's frequent flyers program.

According to the Sunday Telegraph, one flight attendant revealed that the course was about modifiying the staff's sexualized image, "they want us to get away from that 'sex' look that's been attached to the company," she said.

Virgin Australia is aggressively looking to attract business passengers away from rival Qantas. Other changes, such as dropping business fares by 25 percent were announced by Virgin's Australia's CEO John Borghetti yesterday in an interview with Australian channel ABC TV's Inside Business.

Virgin's airport lounges are also going through a makeover. At Melbourne airport, the pool table has been replaced with baristas and a buffet designed by Sydney celebrity chef Luke Mangan.

This is not the first time a Virgin airline has put in place a training program aimed at improving crew-passenger relations. Earlier this year it was reported that Virgin Atlantic had hired a "whispering coach" to teach business class crew to talk at a volume of between twenty and thirty decibels.

Virgin Australia, established in 2000, is the second largest airline in the country in terms of passenger numbers.

Loading...

Editor’s note:Yahoo Philippines encourages responsible comments that add dimension to the discussion. No bashing or hate speech, please. You can express your opinion without slamming others or making derogatory remarks.

  • Fox hires Pete Rose as special guest analyst

    NEW YORK (AP) — Pete Rose is getting closer to the game as he awaits a ruling on his reinstatement request. …

  • Usher, Gwen Stefani among headliners for Earth Day rally
    Usher, Gwen Stefani among headliners for Earth Day rally

    WASHINGTON (AP) — An all-day Earth Day rally and concert Saturday drew some big names to the National Mall and into the world of politics to confront the dual issues of climate change and poverty. …

  • 'Once Upon A Time': Cruella Story Preview
    'Once Upon A Time': Cruella Story Preview

    Victoria Smurfit's glamourous bad gal is kidnapping young Henry in an effort to get Regina (Lana Parrilla) and Emma (Jennifer Morrison) to do her evil bidding. "Cruella, in this episode, does not mess around," Victoria told Access Hollywood . Sunday night's episode, "Sympathy for the De Vil," will also flashback to 1920s England for the long awaited Cruella origin story, and Victoria previewed some of the wickedly wonderful drama on the way. …

  • Facsimile of first Elvis recording re-released by Jack White
    Facsimile of first Elvis recording re-released by Jack White

    NASHVILLE, Tenn. (AP) — After anonymously buying Elvis' first-ever recording at a January auction, Jack White is offering a limited-run vinyl re-release of "My Happiness" and "That's When Your Heartaches Begin" at his Third Man Records in Nashville. …

  • Musical chairs: Who would Shelton want in his 'Voice' seat?
    Musical chairs: Who would Shelton want in his 'Voice' seat?

    ARLINGTON, Texas (AP) — Musical chairs is a common game on "The Voice." Pharrell is sitting in a seat originally owned by CeeLo Green and once occupied by Usher, while Shakira and Gwen Stefani have filled in when Christina Aguilera took a hiatus from the show. …

  • See 'Jurassic World's' Eerie New Poster
    See 'Jurassic World's' Eerie New Poster

    Well, this image is going to haunt our nightmares for a while! …

  • Singer Sam Hunt rising in both country and pop worlds
    Singer Sam Hunt rising in both country and pop worlds

    NEW YORK (AP) — Rising country star Sam Hunt may be finding success on the pop charts, but don't fret — he won't pull a Taylor Swift. …

  • 'Orphan Black' Season 3 Preview: More Clones!
    'Orphan Black' Season 3 Preview: More Clones!

    "Orphan Black" returns Saturday night on BBC America, and in Season 3, the world of the show is expanding. Tatiana Maslany 's women of Project Leda, including Sarah, Cosima, Alison and Helena, recently found out they aren't the lone clone project out there, and this season, more men from Project CASTOR, played by Ari Millen, are coming. "With the wild types with Leda, it was always a question of nature vs. nurture, but with CASTOR, the nurture is pretty consistent," Jordan Gavaris, who plays …

  • Beyonce's unretouched L'Oreal photos only latest in her long history of Photoshop controvers …

    Beyonce's unretouched L'Oreal photos only latest in her long history of Photoshop controvers …

    Celebrity News - Fri, Feb 20, 2015 1:47 AM PHT
    Beyonce's unretouched L'Oreal photos only latest in her long history of Photoshop controvers …

    Beyonce’s #Flawless image is embroiled in controversy once again. On Wednesday, a web site called The Beyonce World leaked 224 allegedly raw photos of the musician. The images showed Bey in full makeup for the 2013 L’Oreal ad campaign — but with the kinds of “imperfections” we all have — beauty marks, bumps, creases. In the wake of Cindy Crawford’s unretouched photos, the images have been praised by critics of a beauty industry that sets impossibly high standards, standards that Queen Bey …

  • Taylor Swift reveals ‘Style’ video

    Taylor Swift reveals ‘Style’ video

    omg - Sat, Feb 14, 2015 12:14 AM PHT
    Taylor Swift reveals ‘Style’ video

    The 25-year-old released the video for her third cut from platinum selling album 1989. …

  • My mother-in-law’s personal encounter with the pope

    My mother-in-law’s personal encounter with the pope

    Write Away - Wed, Jan 28, 2015 2:29 PM PHT
    My mother-in-law’s personal encounter with the pope

    For my mother-in-law Mrs. Elsa Yrastorza Yuzon, flying and soaring in the skies is part of her normal routine. But it reached new heights when Pope Francis boarded Shepherd One. …